A collaboration in the Netherlands, however, is proving these two businesses are more closely aligned than you may think. A circular skincare product was borne out of a partnership between AquaMinerals, who has teamed up together with utilities Waternet & WML, and skincare company, Naïf.
While on the surface the face scrub seems a relatively simple cosmetics product, it reveals a more profound Dutch circular journey. Achieving a circular economy will not be easy, but knowledge sharing and learning from such experiences will be essential.