4 lessons for circular economy from a dutch skincare scrub

On the surface, beauty products and water treatment are worlds apart. After all, the glitz and glamour of cosmetics and utility-scale operations don’t often mix.

A collaboration in the Netherlands, however, is proving these two businesses are more closely aligned than you may think. A circular skincare product was borne out of a partnership between AquaMinerals, who has teamed up together with utilities Waternet & WML, and skincare company, Naïf.



While on the surface the face scrub seems a relatively simple cosmetics product, it reveals a more profound Dutch circular journey. Achieving a circular economy will not be easy, but knowledge sharing and learning from such experiences will be essential.